COVER LETTER
Hello,
I’m Jennifer, I have a bachelor’s degree in Marketing and Advertising from the Fashion Institute of Technology. I have over 4 years of experience managing digital campaigns and creating content along with audience research across several social platforms.
I’ve managed all social and email campaigns for annual funding events and secured event sponsors at the Hundred Year Association. I’ve also served as the lead content creator for public-facing and internal content for major departments for the City of New York, and launched social and search branding campaigns for brands like WeTV, SundanceTV, CMT, Bring Change to Mind, Memorial Sloan Kettering and more at Media Storm.
I believe that my years of experience helping to manage large funding events and building engaging brand content will make me an extraordinary asset to the FocusOnStyle brand.
jenniferdyeboah.com/client-samples
Looking forward to hearing from you.
Thank you,
Jennifer Yeboah
RESUME
Content Strategist and Marketing Professional
New York, NY
jdyeboah2@gmail.com
3477515479
Work Experience
Content Strategist
Freelance/Contract – New York, NY
October 2017 to Present
• Create brand content, infographics, articles, product copy and social campaigns within industries like e-commerce, insurance, non-profit, etc.
• Manage creative and content briefs for new client projects
• Deliver recommendations and perform content audits for conversion and SEO management
• Assist brands to define brand voice, messaging and creative strategy on digital platforms
• Create Google Ads copy and keywords for evergreen campaigns and client program launches utilizing 10K+ spend
Digital Content & Marketing Consultant
The Hundred Year Association – New York, NY
August 2012 to Present
• Manage and update website content and layout using WordPress platform
• Create and coordinate all copy for social platforms, event listings, member news articles, and site pages
• Create promotional material, press releases and targeted email campaigns using MailChimp for funding
events
• Manage Google Ads campaign strategy for monthly programs and events with 10K budget
• Develop seasonal marketing campaign with 20K+ in donations raised for capital programs
Content Management Associate
Department of Information Technology and Telecommunications/NYC 311 – New York, NY
April 2017 to November 2017
• Lead content writer for agency-wide Disability Initiative with the Mayor’s Office for People with Disabilities
• Managed department and team content calendars for initiatives, new programs, and events across all major NYC agencies
• Developed and launched agency service and web pages for external and internal platforms
• Collaborated across multiple departments and agencies on major CMS category projects and new content
• Brainstormed and created content redesigns in partnership with IBM Watson CRM Design Team; including strategy, copy, hierarchy, and layout for site relaunch
Associate, Paid Search and Social
Media Storm, Water Cooler Group Co – New York, NY
October 2015 to April 2016
• Launched paid social and search campaigns across clients such as SundanceTV, El Rey, WEtv, and CMT
• Assisted with status calls and sending project goals to client
• Monitored performance and budget of daily/weekly campaigns on Twitter, Facebook, Instagram and Google Ads for opportunities to improve targeting and SEO for client spend ranging 10K – 50K
• Researched market segments and created targeting, keywords and ad copy for paid social and search and campaigns
• Delivered client facing weekly and monthly performance data reports on top KPIs via pivot tables
•Analyzed performance metrics to provide posts recommendations for next steps in campaigns
Strategic Marketing Intern
Comcast Spotlight – New York, NY
June 2014 to October 2014
•Created Programming Highlights blog post for top and premiering shows through HTML using Dreamweaver and Photoshop
•Updated and edited network pages, logos and top show information and demographics through Drupal CMS
•Researched and gathered network summaries, assets and demographics to create over 80 network one-sheets for both internal and external resources
•Assisted with edited and finalization process of Comcast product and feature decks to be used nationwide
•Created and uploaded network programming images for current and premiering shows on all Viacom networks
•Created and edited HTML for Nickelodeon Studio event materials to be used in email campaigns
Content Intern
UNICEF USA – New York, NY
February 2014 to May 2014
• Researched and wrote content for blogs, feature articles and new landing pages using WordPress
• Edited and cataloged top performing content for full-site migration on to Drupal CMS
• Assessed and edited blog posts, keywords and SEO to increase visibility
• Conducted photo research for awareness campaigns, team news posts and materials
Social Media/Administrative Intern
Greater New York Chamber of Commerce – New York, NY
January 2013 to April 2014
•Maintained online presence and social media platforms on Facebook, Instagram, and Twitter pages a with 35% increase in followers through organic original content
•Managed and updated business contact database for membership acquisition and event management
•Assembled monthly promotional newsletters for over 2,000 members using Constant Contact
•Recorded and filed evaluations for Affordable Care Act small business seminars needed for organization’s
grant
Digital Productions Intern
Viacom – Nickelodeon – New York, NY
September 2013 to December 2013
•Updated site content for show series using ISIS content management system
•Performed show series site audits to check for inconsistencies in layout, copy, and images
•Compiled market research and target demo data for customized name feature of Every Day With Dora Nick Jr. app
•Assessed digital content on Xbox before live release
•Created wireframes for show series and new site page launch
Content Management Intern
DirecTV – New York, NY
June 2012 to August 2012
•Performed full site audits to update and maintain website
•Created copy for weekly entertainment news reports and show synopses for site
•Organized team meetings for creative reviews and final launches
•Delivered presentation on department functions and improvements to CMO and direct reports
Education
Bachelor of Science in Marketing and Advertising Communications
Fashion Institute of Technology
May 2014
Skills
Microsoft Office, Photoshop, Dreamweaver, Drupal, WordPress, HTML, Google Ad Words, SEM, SEO, Facebook, Instagram, Twitter, Pinterest, Power Editor, Constant Contact, MailChimp, Eventbrite, CRM, Teamsite, ISIS CMS, Joomla, Camtasia, FileZilla, Google Docs, Asana, Slack, Premiere, Illustrator, Indesign
Certifications/Licenses
Google Partners Ad Words Bootcamp Certified
February 2016 to Present
Additional Information
• NYC Master Composter (Class 2017) in partnership with the New York Botanical Garden and the NYC
Department of Sanitation.
• NYC Beekeeping (beekeeper & pro bono content services)
Jennifer D. Yeboah 